Just came back from one of the best lectures i have ever attended. One of those defining moments of my time here. What was extraordinary about this particular one on services marketing ?
The professor put in a series of seemingly random thoughts on his ppt and yet made it interesting (and this coming from a person who has seen nothing but ppts for the past two years is definitely a compliment).
But we have had good speakers and presenters before. The concepts he was teaching were not really new.
He managed though to keep a bunch of bored and sleepy MBA students spell bound for three hours. His secret according to him, was that he treated this lecture as a service too. And therefore made every effort to 'delight' us. Catch our attention, connect to us and impart concepts in ways that we had never even imagined before. In the process he gave us a service experience that would be very difficult to match or surpass.planning
We were impressed by the amount of and thought that had gone into this lecture session. We have had professors and more professors. What made some of them outstanding was the passion they had for their subject, the level to which they were willing to go to make us equally passionate about it too.
What i have learnt in these two years is not management theory or jargon. Ive learnt that hard work always shows results, that the simplest words are more powerful than the most obscure jargon, that passion is what differentiates the good from the best.